Exclusive Interview: Shopping experience and e-commerce for rural India

Firms across the globe have adopted e-commerce (EC) in their operations and have reaped benefits thereof. While firms in technologically developed countries like US and UK has deployed EC to its advantage, whereas firms in developing countries like India failed to follow the suit. Though it has been widely acknowledged by the researchers that the adoption of EC by businesses in developing countries is an important economic indicator of growth; many firms in India still have not realized the potential benefits of EC. This study examines the existing status of EC in India and reviews the available literature on E-commerce adoption in India and puts forth opportunities for future research. The study might serve as a starting point for further research in e-commerce in India.

Exclusive Interview: Shopping experience and e-commerce for rural India

India lives in its villages, and with more than 600,000 villages, it is a market that every vendor wants to cater to. However, despite the size of the market, it is an extremely fragmented market and difficult to reach. The Indilens News Team, which owns Indilens Shopping Lens, an eCommerce portal, is going to take this challenge head on and is now reaping the benefits of being a player with huge focus on rural India. To get more details on the strategy adopted by the firm, Our representative has spoken with Main Uddin, the Founder & CEO of Indilens News Team and Focus A-Z entertainment private Limited. 

Some edited excerpts:

Please tell us about ? is essentially a rural eCommerce portal. From many years we have been in the rural distribution space and have distributed large number of various products as well as event management projects. Actually, we are news provider cum publisher ( ) but we have another Job portal too which is running on

Rural market is typically one of those dark spaces of India where factors like issues of the last mile reach, poor connectivity, etc, forces marketers to keep working in the urban and metro areas. So for us it was the white space as it gives you the opportunity to develop the business model that’s unique and you don’t face much competition. Otherwise you need to do what everyone else is doing.

So we chose this space and our whole strategy was to work with organizations who are already present in rural markets and have a good influence over customers. So we are willing to work with NGO’s, micro finance institutions, agri post, department of post. These are all organizations that have a captive customer base, enjoy high credibility with the customers and also have a fair amount of influence over the customers. So that’s the way we have been working over time.

The typical challenges related to the rural marketing are customer acquisition. To acquire customers at a low cost is a big challenge as this market is fragmented. Today there are over 600,000 villages in India and most of them have population less than 2000. So it’s a very fragmented market and difficult to reach, so we learnt how to access customers. We manage cash collection and lastly we were able to hold last mile reach and the delivery of products and then servicing of products.

What are the products that rural customers are buying from your eCommerce portal?

Typically, while we were giving them daily needed products (conventional and non conventional), they were telling us to give mobile phones and television. It was very difficult for us to relate to that in the beginning but then it occurred to us that in our model we were pushing products which we thought they need and they definitely need these products and solar lamps have large amount of customer pull because the situation in the southern states has not been great in the last few years. But then we thought you know it is good to move to a model which is dictated by customer preferences.

We have been funded by working partners till now. We decided that we will work on an assistance sale model, because the rural customer is unlikely to go to the internet and click. You would need somebody to click on their behalf and take the order.

Some of the products we have in are consumer durables like television, refrigerator, electronics like mobile phone, cameras, cookware like nonstick Tawas and induction stoves. Induction stoves is a great example of how aspirational the rural customers are.

How many products have you approximately delivered in these areas?

We want to move into an eCommerce mode in January. From selling 100s and 1000s of solar lamps and other products, we want to move to selling products like 700 refrigerators so far. We want to sell some television, canon cameras, induction stove, nonstick Tawas, sarees and artificial jewelry.

Are you facing any competition in this space?

It’s really a white space market. There isn’t much competition in the market. Competitor helps expand the market and develop the market but right now it’s really white space market. But we do expect that as we pioneer this space, there are more people coming in because that makes lives easier for the rest.

How mobility is helping your business to expand?

In fact, app is probably the single biggest selling tool for us. The app works as an e-catalogue. So we have assistance sales agents all over the place starting with our partner organizations like NGO’s and India Post. They are customer facing and they show the e-catalogue through the mobile app. This becomes an essential feature as a selling tool. Through the apps, we can also take the orders and the data connectivity is very poor in India. With regards to this we have developed the app in such a way that we can actually take order even without data connectivity.

Today the eCommerce market is expanding by leaps and bounds. So what do you think will be the future of this space?

Very clearly, the way the market has grown so far, it’s not really sustainable because huge money is spend into customer acquisition. Customer acquisition is critical only if you are able to retain the customer. It makes enormous sense to acquire customers whatever the price provided you are able to extract the lifetime value of the customer.

So in our business, we don’t want to mess up the market, as it’s a virgin market. It’s not been spoilt by other players so why would we go and risk our game. The problem we are solving is the problem of access as they don’t have access. It’s important to acquire customers and retain them. It’s also important to avoid the discount game. It’s important to be a niche player for example the rural space is massive. You need to be different and not work in the same space as it’s not a level playing field. It depends on how specialized you are as an eCommerce player.


Popularity of KAMISHI Discount Coupons and Power Banks Technology for Business World

Gone are the days when world class mobile devices needed not much amount of charging. We used to plug it in to charge once in a week, and it would give long battery life. Now, everything going portable – what with laptops, mobiles, tablets and many more – even our chargers have gone portable. The portable chargers, which are known by the name of Power Banks, have been a rage these days. With our smartphones and other devices becoming our constant partners, and a complete dependence on them for all our needs including but not limited to communication, entertainment, business and what not – we need them to last at least a day. And that’s where the power banks have become a necessity. Power banks are portable energy source that can be easily carried in a pocket or backpack and provides smart phone and tablet users additional power when their devices are running low.

KAMISHI Discount Coupons and Power Banks Technology for Business World

Unfortunately, most of us do not know what is a power bank and how it works. Even the manufacturers or sellers do not feel the need to educate the buyers on this necessary information. There are some points to be taken care of while choosing a good power bank depending on your device. Pondering over these aspects, I felt the need to compile details of such precautions and technicalities and the result is this article.

Power banks store energy in an internal Lithium Ion battery and can charge the mobile and tablets. They are nothing but a special battery encased in special casing along with required circuitry to control the flow of power. That’s how I can explain them in a non technical manner. They store the energy in them just like you deposit money in the bank and have a means to charge a device like you withdraw money! That is the perfect analogy. Now that the battery capacity of the devices we are using these days has gone too low what we have been expecting it to with a myriad of tasks being performed, there is a need for an auxiliary power supply and that’s where these power banks come into action.

Choosing a power bank

These are some basic guidelines on what kind power banks to buy. It all depends on your individual requirement. If you have the habit of carrying too many devices while on travel, you may need to get yourself a high capacity power bank. Else, a low capacity portable charger would be sufficient. Her are a few tips based on the major points –

Capacity: This is the most important deciding point in choosing a right power bank. Power Bank capacity refers to how much charge is inside a power bank battery. It is measured in mAh or milliamps per hour. But one thing you need to understand that when a power bank is charging your smart phone or tablet, some of the energy is lost in transfer of power. So the real capacity is about 60-65 percent of the battery capacity listed on the power bank. For example a power bank with battery capacity at 2200 mAh has real capacity in the range 1320mAh to 1430mAh. And this is for quality battery, for downgraded battery the loss of power is even more and hence the real capacity would be less than 1320mAh. Should you decide to buy a power bank, keep your own usage in mind. To meet ever growing charging needs of users, many higher mAh units are available today. Higher end power banks can charge almost any type of devices, from laptops, iPads, tablets and smart phones.

Connectors: Pay specific attention to the number of connectors and the type of connector. It would be more advisable to go for a power bank with built-in cable.

Portability: We are buying a power bank because of its portable nature. If you have to carry a huge power bank than your device, it is too impractical.

Price: Power banks which promise higher capacity at a substantially lower price may not be genuine. Most of them use refurbished battery and may not last long. Go for a power bank from a well known brand. Though it may be a bit expensive, it will keep your device safe and give the required performance.

Protective Circuitry: Ensure that your power bank has additional features to protect your device. Pay attention to following –
Short Circuit Protection – This will help keep your power bank and the device safe when the short circuit problems happen.
Over Charging Protection – This feature will let the power bank cut off the supply when your device is charged fully. Thus, it will be useful in cases of the device being left for charging and forgotten.
Temperature Protection – This will help identify the cases of device overheating while charging the device.

Certification: Check for the UL certification of the device. It will ensure that the power bank you have been buying meets all standard quality requirements.
Phones get faster every year, but battery life doesn't seem to get any better. If you need to keep your smartphone - or tablet or other USB-powered device - going all day, you need a power bank.

Our experts recommended brand KAMISHI

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KMASHI Force K2 Car Jump Starter Mobile Power Bank

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KMASHI Arma K1 3 in 1 Mobile Power Bank Bluetooth Speaker LED Flashlight

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KMASHI Arma K2 2 in 1 Bluetooth Speaker Power Bank Charger 

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Modernity of Shopping Experience among middle class buyers

Online shopping has become household name now these days due availability of mobile internet facility around the globe. A handful of retailers have tried and succeeded in achieving a smooth transition from online to in-store shopping by offering customers a seamless, omni-channel experience. Companies such as Apple have managed to blend the ease and convenience of online electronic payment with the reassuring comfort of in-store shopping by eliminating the cash register in their stores and having salespeople handle the sales transaction on smartphones before sending customer receipts via email. iPhone owners can even complete the sales process themselves using the Apple Store app on their own devices. 

Modernity of Shopping Experience among middle class buyers 

Customers only need to scan the barcodes of the products they wish to buy with their iPhone’s camera and pay for the purchases in-store through the EasyPay option in the Apple Store app—no sales clerk required. Another option available to iPhone owners is the ability to select and buy the items online before heading to their local Apple Store to pick them up. Some where , you can easily get the Paypal option. 

By understanding the changing needs and expectations of shoppers, Apple stores have adopted a differentiated checkout experience that blends the best of in-store with the best of online. Walmart, the world’s largest retailer, is moving in the same direction by testing a “Scan & Go” app that lets customers scan their items as they shop. The retail giant is already giving its customers the option to buy products online and pick them up in-store or buy online and return in-store. In doing so, Walmart is trying to stay ahead of other stores where self-checkout areas that enable customers to scan and bag their own merchandise have become

In the same vein, a variety of mid-sized chains such as J.C. Penney, Urban Outfitters and Anthropologie are either currently planning or have already equipped their stores with mobile devices—iPhone, iPad or iPod Touch—to allow for credit or debit card purchases in-store. While it may seem like such enhancements to the in-store customer experience is the exclusive privilege of big companies, emerging technology solutions such as LightSpeed are making it easier for smaller retailers to offer more unified shopping solutions. Thousands of small to mid-sized stores in the world have adopted the LightSpeed platform to sell everything from clothing to cameras, to musical instruments and, yes, even running shoes.

The Montreal-based LightSpeed offers retailers a complete omni-channel solution to seamlessly integrate e-commerce functions and in-store operations at an affordable price. As with Apple’s EasyPay option, shoppers can use the LightSpeed solution to pay with their handheld devices. The platform also gives a retailer the opportunity to allow its customers to view merchandise that is not on the sales floor and order it on the spot. By eliminating the time spent hunting through the stock room for merchandise, looking up information on products or ringing up purchases at the cash register, this type of solution gives the retailers the chance to spend more time engaging with customers and selling products.

Personalize the web experience for a first time visitor:

It may seem difficult to know what a first time visitor is interested as there isn’t any clickstream behavior to track yet, but there are some things you can do here. In real-time, you can identify what site they came from (referring site), what their search terms were, you can start to understand their likely interests.

Tip 1: You can simply serve new visitors a Welcome Message on your website – and this message can be used as an email acquisition tool.
Gardener’s Supply Company saw a 3x increase in revenue and a 6x boost in leads after launching a welcome message on their website, targeted at visitors who came from Pinterest. The message included a discount and email address capture to help increase engagement and drive conversions.

This one is easier. Anonymous visitors can be identified as a return visitor. The instant they visit your site, in real time, you can recognize this “Anonymous visitor ABC”.  Last time they were here they clicked on “XYZ”, so let’s present them personalized language, content, and offers focused on “XYZ” right away. You are now dramatically improving your chances of having this visitor make it past the 20-second danger zone, because right off the bat you are showing them what they want.

Tip 2: Serve them a Welcome Back message – this can include a variety of messages based of their past behavior: You left items in your cart, you looked at these specific items, you never left your email address for offers and promotions etc.

Tip 3: You notice that an anonymous visitor is returning to view a specific item. They have never added it the shopping cart, but it is obvious there is high interest. Upon their return visit, you can swap out the content and language to be focused on that specific item, as well as similar and complementary items to assist in increasing the purchase order. You can even offer them a personalized coupon for this specific item, as well as discounts on related items.

With lengthy shopping lists, last-minute shopping runs, and returns & exchanges – you can help create a better customer experience by making your site a customer service representative. There several ways to do this and it will be impactful if it’s done right.

Tip 4: Target your visitors based off of geolocation. Help guide them with a banner or popover with the nearest store location. You can also promote new store openings, sales and store events. 
Tip 5: Tailor messages to visitors based off of the time spent on your website. If they are on your site with no action, you can ask them is they need assistance, ask them for their email, live chat, or offer them an incentive to purchase.

Creating a sense of urgency with discounts or free shipping messages can drive sales with already engaged visitors.

Tip 6: Whether a visitor has returned to your website several times to view a product or if they have items in their shopping cart, you can help move them through the sales process quickly by offering a deep discount or free shipping message while they are engaged on your website. This tactic will increase shopping cart conversions and decrease abandonment.

Bounce rate is the percentage of visitors to your site that visit one page on your website and then leave. According to Google, the average for most sites is between 40% and 60%. The lower your bounce rate is, the longer your potential customer will be on your site making the decision to buy. 

Tip 7: Are they bouncing without a purchase? Offer them a coupon or discount right away – an incentive for them to stick around.

Tip 8: Do they have items in their shopping cart? Show them those items within a message to remind them of these items! These two tips can be used together as a double whammy to get them to convert.
SGRC Review reduced their bounce rate by 10x on their website when they added real-time dynamic, personalized content to their site to help engage visitors, keep them on their website, and prevent bounces.

Final words: 

Don’t let your customers have a mediocre shopping experience this holiday season. Help them find what they are looking for, when they are looking for it, and guide them through the buying process. While you have been planning your Q4 since this summer, it’s not too late to add real-time behavior-based web personalization into your marketing mix which is win2win bonanza. 


Changing Online Marketing Strategies in India with Comparative Infographics

The massive Indian market is changing fast. Internet access is main streaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touch points mirror where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and implies the scale of what is coming.

Changing Online Marketing Strategies in India

In India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes. The number of people with access continues to rise, but so too does the time they spend online. Broadband access is growing fast, but the number of home connections lags behind comparable markets; however although the number of connections is low, a large number of people in high-end demographics have access. Significant infrastructure problems remain, creating a high cost for access compared to average wage rates.

As India becomes more digitally connected, this special edition of Digital Intelligence shows the way Indian consumers are going online, and on mobile. It covers the key trends you need to know to healthcheck your digital strategy and question whether digital has the right weight in your marketing mix.
India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. This snapshot takes a closer look at India’s digital consumer, and the key trends driving the country towards a digital future. It's estimated as many as 121 million Indians are logged onto the internet. It is a sizeable number, but still a relatively small proportion of the country's 1.2 billion population.

India's internet

2% - Number of rural Indians using the internet
25% - Growth in Indian internet users in India over the past 12 months.
59% - Number of Indians who only access the internet via mobile devices.

What Indians do online

3 hours - Average time an Indian net user spends on social media.
13m - Number of Indians registered on matrimonial or dating sites.
70% of Indian internet users who watch online videos.
Search, social networking and email are the top three key categories fro online communities in India, with social networking and email being significantly more popular categories in India than the rest of the world.

Internet marketing optimization services includes the integration of focused traffic-generation tactics that are vital to the success of your site or online business. Without smart marketing, any great website will fail. An experienced firm that focuses specifically on how to succeed at Internet marketing optimization through website design, search engine placement, pay-per-click, search engine marketing, submission, analytics, conversion optimization and social media and branding programs.


Online Business success depends on marketing SEO strategies

It is already known to all that business world has partially or fully dependable on World Wide Web due to wide range of uses around the world. Particularly, social media has become household name for common people. Social media websites like Facebook, Twitter, Linkedin, Google+ etc are playing leading role in business and marketing.

Online Business success depends on marketing SEO strategies 

However, maximum potential visitor and traffic come from search engine. So, search engine optimization is playing more importance than any other factor, if you could choose just ONE search engine to optimize your Web site for, which should it be? You may be directly answered, it would be Google but other leading search engines have some important roles for business websites such Bing, Yahoo, Ask, Aol and a few more. 

1. Choose desire search engine 
  • Google
  • Yahoo
  • Bing
  • Aol
  • Ask
  • Duckduckgo
2. How long will it take before Google will Index your website?
  • 2-6 hours
  •  1-7 days
  •  Google indexes all sites as soon as they are created.
  •  3-4 weeks
  • Time can range from a matter of minutes to several weeks.
3. True or False: SEO depends only on keywords for ranking.
  •  False, keywords are just one element of SEO ranking.
  •  False, keywords are taken by many sites, so it doesn't have a significant effect on rank.
  •  True, ranking depends entirely on the detail of the keywords.
  •  False, ranking depends on how many people have viewed your website.
4. Which of the below relate to off page SEO?
  • None of the options are correct
  • Meta Description tag
  • ALT tag
  • H1 tag
5. A breadcrumb:
  • It is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
  • It is pieces of information a search engine spider collects when crawling your site
  • It is a form of navigation that should never be used.
  • It is an error you get when a page cannot be found.
6. Which is a best practice for creating URL names?
  •  Use real words in the URL name.
  •  Make your URL names longer to be more descriptive.
  •  Include session IDs in the URL name.
  • Use incremental numbers to name each successive page.
  • URL names don't matter since they do not show up in search engines.
7. What is Keyword Stuffing?
  • Loading a webpage or meta tags with keywords.
  • A coding tool designed to help people with disabilities find your page faster
  • Loading your web page with content from other sites
8. Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
  •  Do a search on Google for your desired keywords. Review the top ranking sites to see if you can find additional keywords for which you'd also like your site to rank well for.
  • Choose specific, not generic keywords.
  • All of the choices.
  • Put yourself in your customer's shoes by asking, "What problem does my product or service solve for my typical customer?"
9. If you find that people are accessing the same content through multiple URLs,
  • setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
  • be happy that they are accessing your pages in a variety of ways.
  • Create a pop-up and let the user know they came to your site incorrectly.
10. How do you submit an XML sitemap to Google?
  • By emailing Google Support
  • Via Google Webmaster Tools
  • You can't. Google will crawl it for themselves.
  • Via Google Analytics
  • Using a Submitter tool
It is better to do all the above mentioned works by own self but very few business owners have time to do. So our organization can do these works for any business establishment with reasonable charge. More interestingly, We offer, 30 days Free trail on booking of three months.


Indian women entrepreneurs and top rated problems in corporate market

Women Entrepreneurs are playing vital roles in corporate world but the numbers are very few.Women entrepreneurs are key players in any developing country particularly in terms of their contribution to economic development. In recent years, even among the developed countries like USA and Canada, Women's role in terms of their share in small business has been increasing. 

Indian women entrepreneurs and top rated problems in corporate market

The facts of a study: 

Conducted by IIT, Delhi are :

(i) Women own one-third of small business in USA and Canada.
(ii) Britain has seen an increase of over three times of women in workforce than that of men even since 1980s.
(iii) Women make for 40 percent of total work force in Asian Countries.
(iv) In China, women outnumber men by at least two times when it to starting business there.
(iv) In Japan, the percentage of women entrepreneurs increased from 2.4 percent in 1980 to 5.2 percent in 1995.

Problems of Women Entrepreneurs :

There are umpteen problems faced by women at various stages beginning from their initial commencement of enterprise, in running their enterprise. Their various problems are as follows:

1. Patriarchal Society: Entrepreneurship has been traditionally seen a male preserve and idea of women taking up entrepreneurial activities considered as a distant dream. Any deviation from the norm is frowned and if possible, immediately curbed. Women also have to face role conflict as soon as they initiate any entrepreneurial activity. It is an uphill task for women to face such conflicts and cope with the twin role.

2. Absence of Entrepreneurial Aptitude: Many women take the training by attending the Entrepreneurship Development Programmes without entrepreneurial bent of mind. As per a study, involvement of women in small scale sector as owners stands at mere 7 percent. Women who are imparted training by various institutes must be verified on account of aptitude through the tests, interviews etc.

3. Quality of EDPs: All women entrepreneurs are given the same training through EDPs. Second-generation women entrepreneurs don't need such training as they already have the previous exposure to business.

4. Marketing Problems: Women entrepreneurs continuously face the problems in marketing their products. It is one of the core problems as this area is mainly dominated by males and even women with adequate experience fail to make a dent.
For marketing the products women entrepreneurs have to be at the mercy of middlemen who pocket the chunk of profit. Although the middlemen exploit the women entrepreneurs, the elimination of middlemen is difficult, because it involves a lot of running about. Women entrepreneurs also find it difficult to capture the market and make their products popular.

5. Financial Problems: Obtaining the support of bankers, managing the working capital, lack of credit resources are the problems which still remain in the males domain. Women are yet to make significant mark in quantitative terms. Marketing and financial problems are such obstacles where even training doesn't significantly help the women. Some problems are structural in nature and beyond the control of entrepreneurs.

6. Family Conflicts: Women also face the conflict of performing of home role as they are not available to spend enough time with their families. They spend long hours in business and as a result, they find it difficult to meet the demands of their family members and society as well. Their inability to attend to domestic work, time for education of children, personal hobbies, and entertainment adds to their conflicts.

7. Credit Facilities: Though women constitute about 50 per cent of population, the percentage of small scale enterprise where women own 51 percent of share capital is less than 5 percent. Women are often denied credit by bankers on the ground of lack of collateral security. Therefore, women's access to risk capital is limited.
The complicated procedure of bank loans, the inordinate delay in obtaining the loans and running about involved do deter many women from venturing out. At the same time, a good deal of self- employment programme has been promoted by the govt. and commercial banks.

8. Shortage of raw-materials: Women entrepreneurs encounter the problems of shortage of raw-materials. The failure of many women co-operations in 1971 such as these engaged in basket making were mainly because of the inadequate availability of forest-based raw materials.

9. Heavy Competition: Many of the women enterprises have imperfect organizational set up. But they have to face severe competition from organized industries.

10. High cost of production: High cost of production undermines the efficiency and stands in the way of development and expansion of women's enterprises, government assistance in the form of grant and subsidies to some extent enables them to tide over the difficult situations. However, in the long run, it would be necessary to increase efficiency and expand productive capacity and thereby reduce cost to make their ultimate survival possible, other than these, women entrepreneurs so face the problems of labour, human resources, infrastructure, legal formalities, overload of work, lack of family support, mistrust etc.

Reference Source:


Reliablity of discount offers from shopping portals and CouponDekho

Online shopping portals are growing day by day due to increasing interests of customers. Specially Asian customers are giving interests more than western customers or clients. Available information says that maximum internet users like to purchase online. More interestingly the shopping portal offer best discount offers on shopping. 

Reliablity of discount offers from shopping portals and CouponDekho

Learn more about the particular discounts and discount coupons before you start shopping for any kinds of products. While you  hop at portals like Jabong, you get to see plenty of offers all the year round.

 There are sections provided where you get to choose the discount percentage. Now that is what buyers are looking for. It helps to check the product and the discounts that are offered on it and then choose the right one.

Different kinds of offers

Amazon is one such portal that helps customers to save more and help them with free shipping and also COD option of payment so that you do not have to pay before you get your product. There are special festive offers on electronic items that shoppers will love. The items are genuine and of course something you would definitely appreciate. You can check the latest items like mobiles, laptops, washing machines, and more.

If you will be shopping clothing then go for portals like Amazon or Flying Machine or even Snapdeal who are ready to provide all kinds of clothing for both genders and ages. Almost 30% to 60% discounts are available on many types of apparels from world class brands. Home furnishing can be another great option for a makeover of your home by online shopping at CouponDekho. The deals are great and you get good quality furnishings as well.

May be this season you want to buy a TV for your home, so where would you go? Jabong coupon can help you save a lot on various products as well. The best thing is you have to first decide which brand you would like to buy and then the dimensions and the type of TV you wish to buy like 3D or plasma or an LED. This makes browsing easy and you can also compare the prices on various portals. So when you check the discounts offered on different portals, you will know what is being offered and where the good deal is. This makes it convenient as against the traditional way of buying a TV for your home.

Online shopping is not just limited to clothes or footwear, you can go even further and get books, gaming, eBooks, stationery, baby products, medicines, cosmetics, kitchen appliances, gardening tools, adventure tools, sports and more.

Final lines: 

A whole new market is online which is attracting consumers from villages to towns and cosmopolitan to metropolitan cities. Normally users use to grab the opportunity to save hard earned money by using discount offers.


Email Marketing is the easiest success path for Small Business owners

Email marketing is not the new strategies for marketers but it keeps the glory of success for any small business owner because of cheapest method of publicity. Actually email is used by maximum internet users for their online communication with office or family members. So, normal users open their mail daily or weekly and check all the mails including marketing mails. 

Email Marketing is the easiest success path for Small Business owners

With all of the forward thinking hype surrounding social media marketing, its older brother, the email campaign, is often seen as something of a relic of a past. But for small businesses, email campaigns are still an important part of any marketing toolbox and may even drive more sales than social media campaigns. Consider the following if you’re contemplating launching a new small business email marketing campaign.

1. Email Marketing and Social Media

A recent study of online marketing techniques found that email marketing generated new customers for online retailers at a rate of roughly 7%, while social media had a conversion rate for new buyers of less than 1%. That’s a huge finding and it’s a little bit surprising to everyone who’s been saying email is old news and social media is the way of the future.
I’m by no means saying that you should deactivate your Facebook account and pledge to never post another photo to Instagram again. There’s no one way to market online that will cover all your bases. Those forms of online marketing that rely on social networks do work, and they’re a great way to build a brand image and interact with customers even if they don’t always directly translate into immediate conversions.
That said, social media should be thought of as more of a long game, big picture strategy, with email working to gain more short-term conversions.

2. Tips for Small Business Email Marketing

Of course, like any online marketing, you need to have a strategy for your email campaign. Throwing together some text and sending it out willy-nilly is not the way to get that 7% conversion rate.

Try some of the following tactics to grow your subscriber list and send out high-quality emails that will actually be read:

3. Subscription Calls to Action

Post subscription calls to action on your blog, at the end of website pages and even on your social media pages. It’s no use sending out awesome written content if it’s not going to land in any inboxes.

4. Content That’s in Demand

Send the content subscribers want. Upon sign-up, allow subscribers to choose whether they want deals, business updates or tips about products. This ensures that subscribers will stay subscribers, and it gives you an idea of what kind of content is most popular.

5. Editorial Calendar

Create an editorial calendar. Know well in advance what you’re going to send out so you don’t find yourself scrambling to produce something.

6. Brevity of products or services

Keep it brief. Make sure that readers can quickly scan your content and get all the major information. Ideally, they’ll be interested enough to read the whole thing, but no one is going to commit to reading a big block of text without some idea of whether or not it’s relevant.

7. Check Spam Regulations

Don’t land in spam folders. Before you send anything out, make sure that it complies with all of the major spam regulations so it doesn’t get automatically funneled away from inboxes.

Final thoughts from Author: 

If you’re looking for more tips for getting an email campaign off the ground, Lots of companies offer useful guide to email marketing for small businesses with trail period versions.


Online Shopping Experience and best ecommerce websites in India

Online shopping has already become household practice around the globe and India is one of the top rated market of any shopping portal due to over population. Our Today's article tries to include best and trusted shopping websites working styles. This article also tries to understand their marketing strategies.

Online Shopping Experience and best ecommerce websites in India

Before We go to the main topic, just tries to understand about online shopping -

Why Online Shopping?

Nowadays people have become more involved in their work and in fulfilling their professional commitments, not by choice but by compulsion. They are not getting enough time for managing even the basic essential things of their life, which they may require for running their day to day house chore activities. But some people are acting very smartly these days. It’s no magic! With the help of technology and some smart devices they are managing their commitments, both professional and personal so much cleverly which triggers a feeling of jealousy even among their closest friends! One smart way of managing your life without any hassles is online shopping. That’s the reason why more and more people are turning towards it.

Top 5 Websites in India To Buy Home Appliances Online-“Aissa Bazzar Kahi Nahi Dekha”

Top 5 online websites, where you can buy some of the best home appliances for your dream home, manufactured by the leaders in their own respective fields, and sold by some of the most trusted names in e-commerce market. They can be listed as follows. This listing has been done on the basis some real customer reviews.

·      1.

If it wouldn’t have been hope appliances section, then my first choice would be Just navigating through the site will give you immense pleasure! If you ever had been on the site of amazon then you know this thing better than me. You may find a wide variety of products of various brands in the Home & Kitchen section. There are several sub-categories in the main category; like coffee tea & espresso, Electric and gas cook tops, heating and cooling, small kitchen appliances, vacuum cleaning & ironing, Water purifiers & accessories. In electric and gas cook tops category, you find some nice 3 & 4 burner smart gas stove from Pigeon, Prestige and Sunshine. Some of the cook tops are even induction based.  
·   2.

On flipkart too, you may come across lots of home appliances for your daily needs, like air conditioners, iron, immersion rods, and vacuum cleaners and many more things. The most exciting part of is that they are offering some very nice offers. Some of the renowned brands like Bajaj, Philips, Black and Decker, Bosh, Eureka Forbes and Eveready are available over there. On prestige induction cook top there is flat 40% off, With Mixer –Grinder-Juicer by Wonderchef; free mini chopper you are getting. On Citron appliances there is minimum 25% off. Is it not enough for you? You can also use the flipkart discount coupon and voucher provided by flipkart. For more offer and deal visit and save the money while shopping from here.


You will like the way HomeShop18 has categorized the products! You may not find such a wider collection in home appliances section anywhere. Washing machines, refrigerator, Samsung micro oven, Luminous Ceiling fan, Hitachi fully automatic washing machines on huge discounted rates.

·    4.

You all are quite familiar with this name! has some nice offers in home appliances portion. Some of them are Samsung Refrigerator, Rotomac automatic glass top 3 burner gas stove, Kaff Chimney With 40%.
·       5. is another trusted place for online shopping. Multiple items of daily use are there, like water heater from Morphy, refrigerator from whirlpool with some good discounts!

Editor's Note: 

I have tried my best to include the top rated websites but I am sure that it is the best list. If I have missed any important and trusted website, then must comment bellow for future updates.


Failure factors of common startup have to avoid around the globe

A few days ago, a online chatting season was held with  PPH ( founder Xenios Thrasyvoulou, If you have just launched a start-up? Read this article first

Failure factors of common startup have to avoid around the globe

Getting a start-up off the ground can be incredibly tricky. You really only have one shot at it, and if you make too many mistakes, you can find yourself in a bit of a hole.

Wouldn’t it be great to have a heads-up on the kinds of mistakes entrepreneurs are prone to?

Relax, because at PPH this week we’ve got the lowdown on the top 10 howlers entrepreneurs make in the early stages of their new venture.
From hiring too early to snapping up the first investment offer you get, this list covers all the bases.

1. Hiring Too Quickly

As an entrepreneur, you are naturally eager to move fast and build a big business. Not only that, but you are by nature impatient, no matter how fast you’re moving. That’s partly what makes you who you are and why you don’t fit into the normal routine of a corporate job.

Inevitably you make the mistake of hiring someone too quickly. Just don’t do it. Listen to your hunch. Take your time on hiring—it’s the single most important investment you will make. Do it carefully.

2. Giving Too Much Equity Too Quickly

Every entrepreneur has been there: you need cash imminently, and door after door gets shut in your face. Then someone comes along who is listening, but is a vulture. You’re so starved that the vulture looks like an angel (hence, angel investor). Believe me; they can sense your starvation, and they will use it to get as much equity as they can.

3. Ignoring a Hunch

I hate regret. I don’t normally regret things, but I do regret the times I didn’t listen to my intuition. Whenever I didn’t listen, I have always, always regretted it. The founder’s hunch is one of the most important assets of any startup or business. Use it, and be confident enough to stick by it.

4. Only Relying on Your Intuition

You need to complement a hunch with proper management discipline: looking at numbers and KPIs and formulating strategies and plans. Doing so goes against many entrepreneurs’ nature, but it’s important and will become easier with practice.

5. Listening to Outsiders Too Much

Having outsiders around you, especially smart ones, is great. It gives you fresh perspective. It helps you take a step back and see things in a new light. But it can also lead you down the route of destruction if you’re not careful. Nobody knows the business better than you do; you built it. So it’s all too easy for investors or successful entrepreneurs to blind you with their money or success. Make sure you take everything with a grain of salt.

6. Taking Things for Granted

Especially when it comes to investment, take nothing for granted. Investors have amnesia, and their money will often come before their promises. So make sure you have a contingency plan.

7. Underestimating Competitors

The best entrepreneurs are fiercely competitive and paranoid. They watch competitors with very little pride and a lot of determination. The losers are the ones who gloat about their own achievements.

8. Not Letting Go

Most entrepreneurs struggle at some point or another with letting go. They are used to doing everything themselves. They can be perfectionists and obsessively detailed, or focused on the bigger picture.

Amazing things can happen when you let go and hire people to work on your business. You will have time to think, play around, find things you would otherwise miss, bond with your team, check out the competition and meet people.

9. Working Too Hard

I work all the time. Even when I’m not working, I’m thinking about the business. Yet I’ve come to appreciate the importance of getting out and doing things that get my mind off of my work. That’s when most of my best ideas come to me.

10. Forgetting to Enjoy the Process

Last but not least: having fun is key, especially if you are a founder. People in your team will look at you and mirror you; some will emulate you. So if you’re miserable, your whole company becomes miserable. If you’re upbeat, they will follow.

Note: This is the summery of the memorable conversation with one of the top serial entrepreneur (Xenios Thrasyvoulou) in the world.