10/17/2014

Indian women entrepreneurs and top rated problems in corporate market

Women Entrepreneurs are playing vital roles in corporate world but the numbers are very few.Women entrepreneurs are key players in any developing country particularly in terms of their contribution to economic development. In recent years, even among the developed countries like USA and Canada, Women's role in terms of their share in small business has been increasing. 

Indian women entrepreneurs and top rated problems in corporate market


The facts of a study: 

Conducted by IIT, Delhi are :

(i) Women own one-third of small business in USA and Canada.
(ii) Britain has seen an increase of over three times of women in workforce than that of men even since 1980s.
(iii) Women make for 40 percent of total work force in Asian Countries.
(iv) In China, women outnumber men by at least two times when it to starting business there.
(iv) In Japan, the percentage of women entrepreneurs increased from 2.4 percent in 1980 to 5.2 percent in 1995.

Problems of Women Entrepreneurs :

There are umpteen problems faced by women at various stages beginning from their initial commencement of enterprise, in running their enterprise. Their various problems are as follows:

1. Patriarchal Society: Entrepreneurship has been traditionally seen a male preserve and idea of women taking up entrepreneurial activities considered as a distant dream. Any deviation from the norm is frowned and if possible, immediately curbed. Women also have to face role conflict as soon as they initiate any entrepreneurial activity. It is an uphill task for women to face such conflicts and cope with the twin role.

2. Absence of Entrepreneurial Aptitude: Many women take the training by attending the Entrepreneurship Development Programmes without entrepreneurial bent of mind. As per a study, involvement of women in small scale sector as owners stands at mere 7 percent. Women who are imparted training by various institutes must be verified on account of aptitude through the tests, interviews etc.

3. Quality of EDPs: All women entrepreneurs are given the same training through EDPs. Second-generation women entrepreneurs don't need such training as they already have the previous exposure to business.

4. Marketing Problems: Women entrepreneurs continuously face the problems in marketing their products. It is one of the core problems as this area is mainly dominated by males and even women with adequate experience fail to make a dent.
For marketing the products women entrepreneurs have to be at the mercy of middlemen who pocket the chunk of profit. Although the middlemen exploit the women entrepreneurs, the elimination of middlemen is difficult, because it involves a lot of running about. Women entrepreneurs also find it difficult to capture the market and make their products popular.

5. Financial Problems: Obtaining the support of bankers, managing the working capital, lack of credit resources are the problems which still remain in the males domain. Women are yet to make significant mark in quantitative terms. Marketing and financial problems are such obstacles where even training doesn't significantly help the women. Some problems are structural in nature and beyond the control of entrepreneurs.

6. Family Conflicts: Women also face the conflict of performing of home role as they are not available to spend enough time with their families. They spend long hours in business and as a result, they find it difficult to meet the demands of their family members and society as well. Their inability to attend to domestic work, time for education of children, personal hobbies, and entertainment adds to their conflicts.

7. Credit Facilities: Though women constitute about 50 per cent of population, the percentage of small scale enterprise where women own 51 percent of share capital is less than 5 percent. Women are often denied credit by bankers on the ground of lack of collateral security. Therefore, women's access to risk capital is limited.
The complicated procedure of bank loans, the inordinate delay in obtaining the loans and running about involved do deter many women from venturing out. At the same time, a good deal of self- employment programme has been promoted by the govt. and commercial banks.

8. Shortage of raw-materials: Women entrepreneurs encounter the problems of shortage of raw-materials. The failure of many women co-operations in 1971 such as these engaged in basket making were mainly because of the inadequate availability of forest-based raw materials.

9. Heavy Competition: Many of the women enterprises have imperfect organizational set up. But they have to face severe competition from organized industries.

10. High cost of production: High cost of production undermines the efficiency and stands in the way of development and expansion of women's enterprises, government assistance in the form of grant and subsidies to some extent enables them to tide over the difficult situations. However, in the long run, it would be necessary to increase efficiency and expand productive capacity and thereby reduce cost to make their ultimate survival possible, other than these, women entrepreneurs so face the problems of labour, human resources, infrastructure, legal formalities, overload of work, lack of family support, mistrust etc.

Reference Source:


10/08/2014

Reliablity of discount offers from shopping portals and CouponDekho

Online shopping portals are growing day by day due to increasing interests of customers. Specially Asian customers are giving interests more than western customers or clients. Available information says that maximum internet users like to purchase online. More interestingly the shopping portal offer best discount offers on shopping. 

Reliablity of discount offers from shopping portals and CouponDekho



Learn more about the particular discounts and discount coupons before you start shopping for any kinds of products. While you  hop at portals like Jabong, you get to see plenty of offers all the year round. There are sections provided where you get to choose the discount percentage. Now that is what buyers are looking for. It helps to check the product and the discounts that are offered on it and then choose the right one.

Different kinds of offers

Amazon is one such portal that helps customers to save more and help them with free shipping and also COD option of payment so that you do not have to pay before you get your product. There are special festive offers on electronic items that shoppers will love. The items are genuine and of course something you would definitely appreciate. You can check the latest items like mobiles, laptops, washing machines, and more.

If you will be shopping clothing then go for portals like Amazon or Myntra or even Snapdeal who are ready to provide all kinds of clothing for both genders and ages. Almost 30% to 60% discounts are available on many types of apparels from world class brands. Home furnishing can be another great option for a makeover of your home by online shopping at CouponDekho. The deals are great and you get good quality furnishings as well.

May be this season you want to buy a TV for your home, so where would you go? Jabong coupon can help you save a lot on various products as well. The best thing is you have to first decide which brand you would like to buy and then the dimensions and the type of TV you wish to buy like 3D or plasma or an LED. This makes browsing easy and you can also compare the prices on various portals. So when you check the discounts offered on different portals, you will know what is being offered and where the good deal is. This makes it convenient as against the traditional way of buying a TV for your home.

Online shopping is not just limited to clothes or footwear, you can go even further and get books, gaming, eBooks, stationery, baby products, medicines, cosmetics, kitchen appliances, gardening tools, adventure tools, sports and more.

Final lines: 

A whole new market is online which is attracting consumers from villages to towns and cosmopolitan to metropolitan cities. Normally users use to grab the opportunity to save hard earned money by using discount offers.

10/05/2014

Email Marketing is the easiest success path for Small Business owners

Email marketing is not the new strategies for marketers but it keeps the glory of success for any small business owner because of cheapest method of publicity. Actually email is used by maximum internet users for their online communication with office or family members. So, normal users open their mail daily or weekly and check all the mails including marketing mails. 

Email Marketing is the easiest success path for Small Business owners



With all of the forward thinking hype surrounding social media marketing, its older brother, the email campaign, is often seen as something of a relic of a past. But for small businesses, email campaigns are still an important part of any marketing toolbox and may even drive more sales than social media campaigns. Consider the following if you’re contemplating launching a new small business email marketing campaign.

1. Email Marketing and Social Media

A recent study of online marketing techniques found that email marketing generated new customers for online retailers at a rate of roughly 7%, while social media had a conversion rate for new buyers of less than 1%. That’s a huge finding and it’s a little bit surprising to everyone who’s been saying email is old news and social media is the way of the future.
I’m by no means saying that you should deactivate your Facebook account and pledge to never post another photo to Instagram again. There’s no one way to market online that will cover all your bases. Those forms of online marketing that rely on social networks do work, and they’re a great way to build a brand image and interact with customers even if they don’t always directly translate into immediate conversions.
That said, social media should be thought of as more of a long game, big picture strategy, with email working to gain more short-term conversions.

2. Tips for Small Business Email Marketing

Of course, like any online marketing, you need to have a strategy for your email campaign. Throwing together some text and sending it out willy-nilly is not the way to get that 7% conversion rate.

Try some of the following tactics to grow your subscriber list and send out high-quality emails that will actually be read:

3. Subscription Calls to Action

Post subscription calls to action on your blog, at the end of website pages and even on your social media pages. It’s no use sending out awesome written content if it’s not going to land in any inboxes.

4. Content That’s in Demand

Send the content subscribers want. Upon sign-up, allow subscribers to choose whether they want deals, business updates or tips about products. This ensures that subscribers will stay subscribers, and it gives you an idea of what kind of content is most popular.

5. Editorial Calendar

Create an editorial calendar. Know well in advance what you’re going to send out so you don’t find yourself scrambling to produce something.

6. Brevity of products or services

Keep it brief. Make sure that readers can quickly scan your content and get all the major information. Ideally, they’ll be interested enough to read the whole thing, but no one is going to commit to reading a big block of text without some idea of whether or not it’s relevant.

7. Check Spam Regulations

Don’t land in spam folders. Before you send anything out, make sure that it complies with all of the major spam regulations so it doesn’t get automatically funneled away from inboxes.

Final thoughts from Author: 

If you’re looking for more tips for getting an email campaign off the ground, Lots of companies offer useful guide to email marketing for small businesses with trail period versions.

10/01/2014

Online Shopping Experience and best ecommerce websites in India

Online shopping has already become household practice around the globe and India is one of the top rated market of any shopping portal due to over population. Our Today's article tries to include best and trusted shopping websites working styles. This article also tries to understand their marketing strategies.

Online Shopping Experience and best ecommerce websites in India


Before We go to the main topic, just tries to understand about online shopping -

Why Online Shopping?

Nowadays people have become more involved in their work and in fulfilling their professional commitments, not by choice but by compulsion. They are not getting enough time for managing even the basic essential things of their life, which they may require for running their day to day house chore activities. But some people are acting very smartly these days. It’s no magic! With the help of technology and some smart devices they are managing their commitments, both professional and personal so much cleverly which triggers a feeling of jealousy even among their closest friends! One smart way of managing your life without any hassles is online shopping. That’s the reason why more and more people are turning towards it.

Top 5 Websites in India To Buy Home Appliances Online-“Aissa Bazzar Kahi Nahi Dekha”

Top 5 online websites, where you can buy some of the best home appliances for your dream home, manufactured by the leaders in their own respective fields, and sold by some of the most trusted names in e-commerce market. They can be listed as follows. This listing has been done on the basis some real customer reviews.

·      1.  Amazon.com

If it wouldn’t have been hope appliances section, then my first choice would be flipkart.com. Just navigating through the site will give you immense pleasure! If you ever had been on the site of amazon then you know this thing better than me. You may find a wide variety of products of various brands in the Home & Kitchen section. There are several sub-categories in the main category; like coffee tea & espresso, Electric and gas cook tops, heating and cooling, small kitchen appliances, vacuum cleaning & ironing, Water purifiers & accessories. In electric and gas cook tops category, you find some nice 3 & 4 burner smart gas stove from Pigeon, Prestige and Sunshine. Some of the cook tops are even induction based.  
  
·   2. Flipkart.com

On flipkart too, you may come across lots of home appliances for your daily needs, like air conditioners, iron, immersion rods, and vacuum cleaners and many more things. The most exciting part of flipkart.com is that they are offering some very nice offers. Some of the renowned brands like Bajaj, Philips, Black and Decker, Bosh, Eureka Forbes and Eveready are available over there. On prestige induction cook top there is flat 40% off, With Mixer –Grinder-Juicer by Wonderchef; free mini chopper you are getting. On Citron appliances there is minimum 25% off. Is it not enough for you? You can also use the flipkart discount coupon and voucher provided by flipkart. For more offer and deal visit CouponzGuru.com and save the money while shopping from here.

·     3.HomeShop18.com

You will like the way HomeShop18 has categorized the products! You may not find such a wider collection in home appliances section anywhere. Washing machines, refrigerator, Samsung micro oven, Luminous Ceiling fan, Hitachi fully automatic washing machines on huge discounted rates.

·    4.    Junglee.com

You all are quite familiar with this name! Junglee.com has some nice offers in home appliances portion. Some of them are Samsung Refrigerator, Rotomac automatic glass top 3 burner gas stove, Kaff Chimney With 40%.
·       5. Cromaretail.com 

Cromaretail.com is another trusted place for online shopping. Multiple items of daily use are there, like water heater from Morphy, refrigerator from whirlpool with some good discounts!

Editor's Note: 

I have tried my best to include the top rated websites but I am sure that it is the best list. If I have missed any important and trusted website, then must comment bellow for future updates.

8/21/2014

Failure factors of common startup have to avoid around the globe

A few days ago, a online chatting season was held with  PPH (Peopleperhour.com) founder Xenios Thrasyvoulou, If you have just launched a start-up? Read this article first

Failure factors of common startup have to avoid around the globe

Getting a start-up off the ground can be incredibly tricky. You really only have one shot at it, and if you make too many mistakes, you can find yourself in a bit of a hole.

Wouldn’t it be great to have a heads-up on the kinds of mistakes entrepreneurs are prone to?

Relax, because at PPH this week we’ve got the lowdown on the top 10 howlers entrepreneurs make in the early stages of their new venture.
From hiring too early to snapping up the first investment offer you get, this list covers all the bases.

1. Hiring Too Quickly

As an entrepreneur, you are naturally eager to move fast and build a big business. Not only that, but you are by nature impatient, no matter how fast you’re moving. That’s partly what makes you who you are and why you don’t fit into the normal routine of a corporate job.

Inevitably you make the mistake of hiring someone too quickly. Just don’t do it. Listen to your hunch. Take your time on hiring—it’s the single most important investment you will make. Do it carefully.

2. Giving Too Much Equity Too Quickly

Every entrepreneur has been there: you need cash imminently, and door after door gets shut in your face. Then someone comes along who is listening, but is a vulture. You’re so starved that the vulture looks like an angel (hence, angel investor). Believe me; they can sense your starvation, and they will use it to get as much equity as they can.

3. Ignoring a Hunch

I hate regret. I don’t normally regret things, but I do regret the times I didn’t listen to my intuition. Whenever I didn’t listen, I have always, always regretted it. The founder’s hunch is one of the most important assets of any startup or business. Use it, and be confident enough to stick by it.

4. Only Relying on Your Intuition

You need to complement a hunch with proper management discipline: looking at numbers and KPIs and formulating strategies and plans. Doing so goes against many entrepreneurs’ nature, but it’s important and will become easier with practice.

5. Listening to Outsiders Too Much

Having outsiders around you, especially smart ones, is great. It gives you fresh perspective. It helps you take a step back and see things in a new light. But it can also lead you down the route of destruction if you’re not careful. Nobody knows the business better than you do; you built it. So it’s all too easy for investors or successful entrepreneurs to blind you with their money or success. Make sure you take everything with a grain of salt.

6. Taking Things for Granted

Especially when it comes to investment, take nothing for granted. Investors have amnesia, and their money will often come before their promises. So make sure you have a contingency plan.

7. Underestimating Competitors

The best entrepreneurs are fiercely competitive and paranoid. They watch competitors with very little pride and a lot of determination. The losers are the ones who gloat about their own achievements.

8. Not Letting Go

Most entrepreneurs struggle at some point or another with letting go. They are used to doing everything themselves. They can be perfectionists and obsessively detailed, or focused on the bigger picture.

Amazing things can happen when you let go and hire people to work on your business. You will have time to think, play around, find things you would otherwise miss, bond with your team, check out the competition and meet people.

9. Working Too Hard

I work all the time. Even when I’m not working, I’m thinking about the business. Yet I’ve come to appreciate the importance of getting out and doing things that get my mind off of my work. That’s when most of my best ideas come to me.

10. Forgetting to Enjoy the Process

Last but not least: having fun is key, especially if you are a founder. People in your team will look at you and mirror you; some will emulate you. So if you’re miserable, your whole company becomes miserable. If you’re upbeat, they will follow.

Note: This is the summery of the memorable conversation with one of the top serial entrepreneur (Xenios Thrasyvoulou) in the world.

6/03/2014

Woman Entrepreneur Should Earn 25 Things when Turns 25

Woman is the half of man's world. We are in 21st century and woman is running same direction as man runs. Business and marketing world also shares same portions as other fields covered by woman. Here we collect 25 Things Every Woman Should Have By The Time She Turns 25.

Woman Entrepreneur Should Earn 25 Things when Turns 25


1. Enough confidence to no longer feel the need to justify what she eats, who she dates or what she wears, not only to other people, but to herself. 

2. A bank account with three months’ living expenses in it.

3. Only the phone numbers, Facebook friends, weekend plans, and roommates she actually wants.

4. A best friend who is like a sister.

5. A space of her own.

6. A good idea of what she needs in a romantic relationship, not just what she wants, or what she thinks she needs, and the willingness to explore different people and other ideas to find what exactly that is.

7. A closet of what she considers to be her “staples,” and among these things, something to wear to an interview, funeral, wedding, impromptu Friday night drink at a casual bar and dream date if ever someone were to call out of the blue.

8. The tact and grace to ask for a raise, a promotion, a change in a relationship or a date with someone she’s into.

9. The faith that she deserves those things.

10. A favorite coffee order, go-to restaurant for when friends visit from out of town, hairstyle that takes less than five minutes in the morning, “thank you” cards in her desk drawer, the print copy of her favorite book, and bedding that she is proud to show off.

11. A hobby that has nothing to do with drinking, shopping or somebody else.

12. The recipes for a number of easy but amazing meals memorized.

13. The desire and discipline to actually cook for herself. (Just herself.)

14. A trip she tells awesome stories about and a trip she has awesome plans for.

15. A sense that she’s let go of resenting other women for what they do or don’t have over her.

16. Enough of a healthy relationship with her body that her contentment no longer hinges on comparison, or what her partner would think.

17. At least one date in her memory with the kind of partner who wouldn’t care about those things anyway.

18. Forgiveness if she’s dated men who haven’t quite matured as quickly as women tend to in their early 20s.

19. The knowledge of what she wants in bed and the confidence to ask for it without feeling uncomfortable.

20. An electric screw driver, a non-stick pan, a credit card line nobody else has access to, a bra that she was measured for at the store and working knowledge of how to change a tire, unclog a pipe, make an investment and find shoes on the extra 40% rack.

21. A relationship with her mother, even if it’s the decision that their relationship will be at least functioning, if not familial.

22. A passport, a sturdy piece of luggage, and the ability to pack the essentials at a moment’s notice should she be offered the chance to get away for a weekend, a week, or a whole new life.

23. The following emergency kit: Tylenol/Advil, eyedrops, a tampon, hand sanitizer, a fresh pair of underwear, a travel sized toothbrush, hydrocolloid bandages for blisters, $20 cash, a condom, and Plan B.

24. Forgiveness for who she was.

25. An idea of who she wants to be.

Final words : 

These things are listed on personal experience , if missed any important things in this list must add in comment box. Your comments are always welcomed.

5/23/2014

Video Starts of a Business Research Paper Introduction

Writing a research paper is a challenge for many high school and college students. One of the biggest hang-ups many students have is getting started. Finding a topic and doing the research may be half the battle, but putting words to paper or starting an introduction often proves to be an intimidating task. If done correctly, an introduction is a simple and effective way to write the entire paper quickly.

Image credit: Soumya Prathari 

Video Starts of a Business Research Paper Introduction

Go through step by steps given bellow 
 
Step 1:
Conduct your research thoroughly. One problem students run into when starting a research paper introduction is failing to properly research the topic. Research doesn't involve just gathering sources. It also involves reading and mentally digesting the source material. Some students have difficultly with the introduction because they don't understand the topic.
Step 2:
Create a map or outline of your paper. You must understand the direction your paper is going before you can properly write the introduction. By definition, an introduction introduces the paper topic. Your intent should be to summarize the extent of your research in one or two paragraphs, without necessarily giving away the ending.
Step 3:
Write multiple rough drafts of your opening paragraph. You should complete each one independently of the others and of your paper outline. You shouldn't ignore your paper outline; instead, attempt to write the introduction without directly relying on the outline. This allows your creative juices to flow and provides new insights about developing the paper's body and conclusion. If you can't write the introduction without looking at source material, you don't grasp your research.
Step 4:
Choose the best version of your introduction and revise it. You should write a final version of your introduction before moving on to the research paper's body. Your introduction should summarize your paper, indicate its importance for future research and describe your research's extent or sources.
Step 5:
Ask someone to proofread and critique the introduction. Preferably, you should ask the teacher or professor who assigned the paper to read the introduction, making sure it conforms to the assignment's requirements. If it's written correctly, your instructor can ascertain most of the paper's content without reading the entire document. Your instructor can also provide direction for the rest of your paper.

12/25/2013

We are hiring freshers ! Job opportunities for IT experts and marketing professionals

We are looking for few smart people for a mega project. We are covering every corner of India in this recruitment process. If you are technically smart, youth and dedicated person, then your location doesn't matter to us as they can work from own home or desire places. We are hiring freshers ! Job opportunities for IT experts and marketing professionals. The project in detail goes as follows-

Our project details:

The project will be a mega portal consisting 3 interrelated wings-

• A news portal: This news portal will cover the entire India in more than 20 languages. 
• A shopping portal: A national shopping portal aiming to reach every citizen of India.
• Job portal: A job portal for every job seekers in India.

We are recruiting more than 72 smart people for this mega project. 

Job titles and responsibilities:

1. Trainee news reporter: No. of posts- 36. These are responsible for real time news coverage.
2. Trainee marketer: No. of posts- 36. These smart people are responsible for working on our marketing strategies.
3. Trainee transactors: No. of posts- 36. These people are responsible for quality maintenance of contents

Qualifications needed:

1. Trainee reporter: +2 or above from any board or university, good command over English and any 
2 modern Indian languages (speaking+writing), willing to work as a trainee for first 6 months, ability to collect real-time news, ability to work under pressure, dedicated towards responsibilities, good geo-location knowledge of all Indian territories, good communication skills, basic computer operation skills, must have a PC (desktop or laptop), must be an Indian (NRI also accepted).
2. Trainee marketer: (In addition to those above mentioned qualifications), marketing management, market news, visiting merchants, effective marketing analysis, willing to work as a trainee for first 6 months.
3. Trainee transactor: (inclusive all above mentioned qualifications in 1 & 2), blogging, willing to work as trainee for first 6 months.

Benefits & Salary:

1. Salary will be between Rs. 15,000/- to Rs. 30,000/- per month or as per industry norms (once you complete the trainee period successfully).
2. You'll be paid lum-sum incentives (including internet and mobile bills) during trainee period.
3. TA, DA and PF will be offered as per the industry norms.
4. You'll be issued a registered Press Card (Journalist Identity Card) once you complete the trainee period successfully.
5. All promotions will solely be performance based.

How to apply:

Send your CV/resume to the below mentioned email on or before 15th January 2014 to umain30@umain30.com or umain30@gmail.com

11/16/2013

Instant Marketing Worth Factors With 10 KPIs for Entrepreneurs


Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use?
No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring:

1. Sales Revenue

You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Remember, reporting for the sake of reporting is pointless. Reports should lead to increased profits. This is the main difference between a proactive, results-oriented team and a backwards-oriented team.

2. Cost Associated Per Lead Acquisitions

How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Consider this hypothetical breakdown of one company’s marketing campaign costs, leads, and value:


Notice that while the tradeshow was the most expensive, it generated the highest quality leads (valued at $50,000 each), but only $500,000 in annual revenue. On the other hand, the website cost half as much, but it generated much lower quality leads (valued at an average $250 per lead), and was responsible for almost $2 million dollars in annual revenue. Lastly, the webinar generated higher value leads than the website, but lost money. A company in this situation might decide to reconsider their investment in webinars.

3. Customer Lifetime Value

A customer’s value to your organization is only as good as the time they spend as your customer. What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. To prevent churn, you need 360-degree view of your customer, and to constantly be monitoring customer satisfaction and usage of your product.

4. Online Marketing ROI

Reporting and analytics are huge here. Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Take a look at the following scenario:





The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Right?!
Lets take a deeper look at cost and value associated with each channel:

Google Adwords may generate the most traffic, but look at the value of the leads that come through that channel – at $300 each, they have the lowest value by far. Social channels generate much less traffic, but the value of social’s leads total nearly $5 million in annual revenue, at a much lower cost. Still think AdWords is the way to go?

5. Site Traffic : Lead Ratio

There are four important metrics to look at when it comes to your site traffic to lead ratio.
Unique visits to your website
Marketing Qualified Leads (MQLs) from website conversions
Conversions per site visit
Conversion by source
To drill down to a more granular level, you should break these metrics down by campaign, revealing which campaigns are most effective.

6. Marketing Qualified Leads : Sales Qualified Leads

Once a lead has met all of your marketing team’s criteria and is considered a Marketing Qualified Lead, your sales team needs to accept the lead as a Sales Qualified Lead. If the lead is not accepted by sales, the lead is put back on marketing’s radar. It is important to know the ratio of leads that get thrown back into marketing’s funnel, as well as leads that are accepted by sales. Once you know this, you can address any disconnects.

7. Form Conversion Rates

Is your content marketing effective? Are your marketing efforts to drive traffic to those landing pages working? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. Look at the following results:





Landing page B clearly works better. Awesome, lets pull Landing page A down, and we should see a dramatic increase in conversions!
Not so fast…..





It is always important to continuously A/B test. The same landing page that resulted in fewer conversions in September actually out-performed Landing Page B in October. Remember to stay on top of your A/B testing.

8. Organic Search

There are 4 primary metrics you need to monitor:
The percentage of leads that come from organic search.
The number of customers you acquire via organic search.
The percentage of leads that come in using branded key words.
The percentage of leads that come in using other terms.
SEO and offline marketing play a role here. What is it that causes someone to search for your product for the first time? Was it a billboard on Highway 101? Also, does the content on your website actively reflect what you are selling?

9. Social Media Reach

How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? If you know how well each channel is working, you can more efficiently and effectively focus your social marketing.

10. Mobile Traffic

We live in an increasingly mobile world. As such, it’s important that we know the amount of traffic coming in from mobile devices. According to the latest bi-annual report from Knotice, 41% of commercial emails are opened on mobile devices. You need to have tools enabling you to report on mobile conversions. For instance, you may decide to contribute more of your marketing dollars to responsive design templates.

Conclusion:-

So the next time the executive team wants a full report, make sure you have a handle on these 10 key KPIs. Armed with these metrics, you’ll be able to prove that marketing is delivering qualified leads to sales. Even better, you’ll know how to optimize your spend next time, ensuring that your marketing team gets the biggest bang for their buck.

8/16/2013

Modern Art of Business Strategy and Chinese General Sun Tzu

Business and marketing are related to each other from ancient time to till date. We are trying to discuss the business strategies which was started via a Chinese general named as Sun Tzu or Sunzi. Is it feasible to build a successful business enterprise and beat your competitors without ever having to fight them? Are there parallels that can be drawn from military strategy and entrepreneurialism? Those of us who have had the fulfilling experience of running small businesses know the feeling that many times it can be outright war. Business enterprises at their core are competitive with each another Arguably the greatest text on tactical strategy, Sun Tzu‘s The Art of War teaches its readers that the most logical way to confront ones competition is to subdue them by never fighting them at all. In the business battlefield today, known as the market place, successful business leaders apply Sun Tzu’s strategy and tactics to defeat their competition and win market share. Written more than 2,500 years ago, The Art of War is heralded for its incredibly insightful advice on warfare strategy. Sun Tzu’s teachings have since been applied by small business leaders and large company CEO’s alike to outsmart their competition. Sun Tzu tells us to intensely focus on the existing competitors in the marketplace. He wisely counsels us that rather than competing in aspects where your competitor is superior, first conduct research, and ascertain what your businessess can do better than your competition and focus on that strength. He forebodes, not go head to head on direct tactics such as pricing, as the outcome will most likely be a bloodbath in terms of hemorrhaged cash; most of the time no winners in such conflicts. 
Sun Tzu and The Art of Business Strategy image SunTzu static
There are many teachings in Sun Tzu’s manuscript that can serve as valuable insights for small business owners have clarity of purpose, strategy, and mission. In this illustration, valuable lessons gleaned from the ancient text that applies to today’s business environment.—knowledge leveraged by successful entrepreneur, and ignored by the unsuccessful.