Failure factors of common startup have to avoid around the globe

A few days ago, a online chatting season was held with  PPH (Peopleperhour.com) founder Xenios Thrasyvoulou, If you have just launched a start-up? Read this article first

Failure factors of common startup have to avoid around the globe

Getting a start-up off the ground can be incredibly tricky. You really only have one shot at it, and if you make too many mistakes, you can find yourself in a bit of a hole.

Wouldn’t it be great to have a heads-up on the kinds of mistakes entrepreneurs are prone to?

Relax, because at PPH this week we’ve got the lowdown on the top 10 howlers entrepreneurs make in the early stages of their new venture.
From hiring too early to snapping up the first investment offer you get, this list covers all the bases.

1. Hiring Too Quickly

As an entrepreneur, you are naturally eager to move fast and build a big business. Not only that, but you are by nature impatient, no matter how fast you’re moving. That’s partly what makes you who you are and why you don’t fit into the normal routine of a corporate job.

Inevitably you make the mistake of hiring someone too quickly. Just don’t do it. Listen to your hunch. Take your time on hiring—it’s the single most important investment you will make. Do it carefully.

2. Giving Too Much Equity Too Quickly

Every entrepreneur has been there: you need cash imminently, and door after door gets shut in your face. Then someone comes along who is listening, but is a vulture. You’re so starved that the vulture looks like an angel (hence, angel investor). Believe me; they can sense your starvation, and they will use it to get as much equity as they can.

3. Ignoring a Hunch

I hate regret. I don’t normally regret things, but I do regret the times I didn’t listen to my intuition. Whenever I didn’t listen, I have always, always regretted it. The founder’s hunch is one of the most important assets of any startup or business. Use it, and be confident enough to stick by it.

4. Only Relying on Your Intuition

You need to complement a hunch with proper management discipline: looking at numbers and KPIs and formulating strategies and plans. Doing so goes against many entrepreneurs’ nature, but it’s important and will become easier with practice.

5. Listening to Outsiders Too Much

Having outsiders around you, especially smart ones, is great. It gives you fresh perspective. It helps you take a step back and see things in a new light. But it can also lead you down the route of destruction if you’re not careful. Nobody knows the business better than you do; you built it. So it’s all too easy for investors or successful entrepreneurs to blind you with their money or success. Make sure you take everything with a grain of salt.

6. Taking Things for Granted

Especially when it comes to investment, take nothing for granted. Investors have amnesia, and their money will often come before their promises. So make sure you have a contingency plan.

7. Underestimating Competitors

The best entrepreneurs are fiercely competitive and paranoid. They watch competitors with very little pride and a lot of determination. The losers are the ones who gloat about their own achievements.

8. Not Letting Go

Most entrepreneurs struggle at some point or another with letting go. They are used to doing everything themselves. They can be perfectionists and obsessively detailed, or focused on the bigger picture.

Amazing things can happen when you let go and hire people to work on your business. You will have time to think, play around, find things you would otherwise miss, bond with your team, check out the competition and meet people.

9. Working Too Hard

I work all the time. Even when I’m not working, I’m thinking about the business. Yet I’ve come to appreciate the importance of getting out and doing things that get my mind off of my work. That’s when most of my best ideas come to me.

10. Forgetting to Enjoy the Process

Last but not least: having fun is key, especially if you are a founder. People in your team will look at you and mirror you; some will emulate you. So if you’re miserable, your whole company becomes miserable. If you’re upbeat, they will follow.

Note: This is the summery of the memorable conversation with one of the top serial entrepreneur (Xenios Thrasyvoulou) in the world.


Woman Entrepreneur Should Earn 25 Things when Turns 25

Woman is the half of man's world. We are in 21st century and woman is running same direction as man runs. Business and marketing world also shares same portions as other fields covered by woman. Here we collect 25 Things Every Woman Should Have By The Time She Turns 25.

Woman Entrepreneur Should Earn 25 Things when Turns 25

1. Enough confidence to no longer feel the need to justify what she eats, who she dates or what she wears, not only to other people, but to herself. 

2. A bank account with three months’ living expenses in it.

3. Only the phone numbers, Facebook friends, weekend plans, and roommates she actually wants.

4. A best friend who is like a sister.

5. A space of her own.

6. A good idea of what she needs in a romantic relationship, not just what she wants, or what she thinks she needs, and the willingness to explore different people and other ideas to find what exactly that is.

7. A closet of what she considers to be her “staples,” and among these things, something to wear to an interview, funeral, wedding, impromptu Friday night drink at a casual bar and dream date if ever someone were to call out of the blue.

8. The tact and grace to ask for a raise, a promotion, a change in a relationship or a date with someone she’s into.

9. The faith that she deserves those things.

10. A favorite coffee order, go-to restaurant for when friends visit from out of town, hairstyle that takes less than five minutes in the morning, “thank you” cards in her desk drawer, the print copy of her favorite book, and bedding that she is proud to show off.

11. A hobby that has nothing to do with drinking, shopping or somebody else.

12. The recipes for a number of easy but amazing meals memorized.

13. The desire and discipline to actually cook for herself. (Just herself.)

14. A trip she tells awesome stories about and a trip she has awesome plans for.

15. A sense that she’s let go of resenting other women for what they do or don’t have over her.

16. Enough of a healthy relationship with her body that her contentment no longer hinges on comparison, or what her partner would think.

17. At least one date in her memory with the kind of partner who wouldn’t care about those things anyway.

18. Forgiveness if she’s dated men who haven’t quite matured as quickly as women tend to in their early 20s.

19. The knowledge of what she wants in bed and the confidence to ask for it without feeling uncomfortable.

20. An electric screw driver, a non-stick pan, a credit card line nobody else has access to, a bra that she was measured for at the store and working knowledge of how to change a tire, unclog a pipe, make an investment and find shoes on the extra 40% rack.

21. A relationship with her mother, even if it’s the decision that their relationship will be at least functioning, if not familial.

22. A passport, a sturdy piece of luggage, and the ability to pack the essentials at a moment’s notice should she be offered the chance to get away for a weekend, a week, or a whole new life.

23. The following emergency kit: Tylenol/Advil, eyedrops, a tampon, hand sanitizer, a fresh pair of underwear, a travel sized toothbrush, hydrocolloid bandages for blisters, $20 cash, a condom, and Plan B.

24. Forgiveness for who she was.

25. An idea of who she wants to be.

Final words : 

These things are listed on personal experience , if missed any important things in this list must add in comment box. Your comments are always welcomed.


Video Starts of a Business Research Paper Introduction

Writing a research paper is a challenge for many high school and college students. One of the biggest hang-ups many students have is getting started. Finding a topic and doing the research may be half the battle, but putting words to paper or starting an introduction often proves to be an intimidating task. If done correctly, an introduction is a simple and effective way to write the entire paper quickly.

Image credit: Soumya Prathari 

Video Starts of a Business Research Paper Introduction

Go through step by steps given bellow 
Step 1:
Conduct your research thoroughly. One problem students run into when starting a research paper introduction is failing to properly research the topic. Research doesn't involve just gathering sources. It also involves reading and mentally digesting the source material. Some students have difficultly with the introduction because they don't understand the topic.
Step 2:
Create a map or outline of your paper. You must understand the direction your paper is going before you can properly write the introduction. By definition, an introduction introduces the paper topic. Your intent should be to summarize the extent of your research in one or two paragraphs, without necessarily giving away the ending.
Step 3:
Write multiple rough drafts of your opening paragraph. You should complete each one independently of the others and of your paper outline. You shouldn't ignore your paper outline; instead, attempt to write the introduction without directly relying on the outline. This allows your creative juices to flow and provides new insights about developing the paper's body and conclusion. If you can't write the introduction without looking at source material, you don't grasp your research.
Step 4:
Choose the best version of your introduction and revise it. You should write a final version of your introduction before moving on to the research paper's body. Your introduction should summarize your paper, indicate its importance for future research and describe your research's extent or sources.
Step 5:
Ask someone to proofread and critique the introduction. Preferably, you should ask the teacher or professor who assigned the paper to read the introduction, making sure it conforms to the assignment's requirements. If it's written correctly, your instructor can ascertain most of the paper's content without reading the entire document. Your instructor can also provide direction for the rest of your paper.


We are hiring freshers ! Job opportunities for IT experts and marketing professionals

We are looking for few smart people for a mega project. We are covering every corner of India in this recruitment process. If you are technically smart, youth and dedicated person, then your location doesn't matter to us as they can work from own home or desire places. We are hiring freshers ! Job opportunities for IT experts and marketing professionals. The project in detail goes as follows-

Our project details:

The project will be a mega portal consisting 3 interrelated wings-

• A news portal: This news portal will cover the entire India in more than 20 languages. 
• A shopping portal: A national shopping portal aiming to reach every citizen of India.
• Job portal: A job portal for every job seekers in India.

We are recruiting more than 72 smart people for this mega project. 

Job titles and responsibilities:

1. Trainee news reporter: No. of posts- 36. These are responsible for real time news coverage.
2. Trainee marketer: No. of posts- 36. These smart people are responsible for working on our marketing strategies.
3. Trainee transactors: No. of posts- 36. These people are responsible for quality maintenance of contents

Qualifications needed:

1. Trainee reporter: +2 or above from any board or university, good command over English and any 
2 modern Indian languages (speaking+writing), willing to work as a trainee for first 6 months, ability to collect real-time news, ability to work under pressure, dedicated towards responsibilities, good geo-location knowledge of all Indian territories, good communication skills, basic computer operation skills, must have a PC (desktop or laptop), must be an Indian (NRI also accepted).
2. Trainee marketer: (In addition to those above mentioned qualifications), marketing management, market news, visiting merchants, effective marketing analysis, willing to work as a trainee for first 6 months.
3. Trainee transactor: (inclusive all above mentioned qualifications in 1 & 2), blogging, willing to work as trainee for first 6 months.

Benefits & Salary:

1. Salary will be between Rs. 15,000/- to Rs. 30,000/- per month or as per industry norms (once you complete the trainee period successfully).
2. You'll be paid lum-sum incentives (including internet and mobile bills) during trainee period.
3. TA, DA and PF will be offered as per the industry norms.
4. You'll be issued a registered Press Card (Journalist Identity Card) once you complete the trainee period successfully.
5. All promotions will solely be performance based.

How to apply:

Send your CV/resume to the below mentioned email on or before 15th January 2014 to umain30@umain30.com or umain30@gmail.com


Instant Marketing Worth Factors With 10 KPIs for Entrepreneurs

Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use?
No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring:

1. Sales Revenue

You need to ensure that you can report that your sales revenue exceeds the expenses your marketing campaigns incur. Remember, reporting for the sake of reporting is pointless. Reports should lead to increased profits. This is the main difference between a proactive, results-oriented team and a backwards-oriented team.

2. Cost Associated Per Lead Acquisitions

How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Consider this hypothetical breakdown of one company’s marketing campaign costs, leads, and value:

Notice that while the tradeshow was the most expensive, it generated the highest quality leads (valued at $50,000 each), but only $500,000 in annual revenue. On the other hand, the website cost half as much, but it generated much lower quality leads (valued at an average $250 per lead), and was responsible for almost $2 million dollars in annual revenue. Lastly, the webinar generated higher value leads than the website, but lost money. A company in this situation might decide to reconsider their investment in webinars.

3. Customer Lifetime Value

A customer’s value to your organization is only as good as the time they spend as your customer. What is your churn rate? And what are you doing to prevent churn? You need to know your churn rate and actively do things to reduce churn. To prevent churn, you need 360-degree view of your customer, and to constantly be monitoring customer satisfaction and usage of your product.

4. Online Marketing ROI

Reporting and analytics are huge here. Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Take a look at the following scenario:

The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Right?!
Lets take a deeper look at cost and value associated with each channel:

Google Adwords may generate the most traffic, but look at the value of the leads that come through that channel – at $300 each, they have the lowest value by far. Social channels generate much less traffic, but the value of social’s leads total nearly $5 million in annual revenue, at a much lower cost. Still think AdWords is the way to go?

5. Site Traffic : Lead Ratio

There are four important metrics to look at when it comes to your site traffic to lead ratio.
Unique visits to your website
Marketing Qualified Leads (MQLs) from website conversions
Conversions per site visit
Conversion by source
To drill down to a more granular level, you should break these metrics down by campaign, revealing which campaigns are most effective.

6. Marketing Qualified Leads : Sales Qualified Leads

Once a lead has met all of your marketing team’s criteria and is considered a Marketing Qualified Lead, your sales team needs to accept the lead as a Sales Qualified Lead. If the lead is not accepted by sales, the lead is put back on marketing’s radar. It is important to know the ratio of leads that get thrown back into marketing’s funnel, as well as leads that are accepted by sales. Once you know this, you can address any disconnects.

7. Form Conversion Rates

Is your content marketing effective? Are your marketing efforts to drive traffic to those landing pages working? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. Look at the following results:

Landing page B clearly works better. Awesome, lets pull Landing page A down, and we should see a dramatic increase in conversions!
Not so fast…..

It is always important to continuously A/B test. The same landing page that resulted in fewer conversions in September actually out-performed Landing Page B in October. Remember to stay on top of your A/B testing.

8. Organic Search

There are 4 primary metrics you need to monitor:
The percentage of leads that come from organic search.
The number of customers you acquire via organic search.
The percentage of leads that come in using branded key words.
The percentage of leads that come in using other terms.
SEO and offline marketing play a role here. What is it that causes someone to search for your product for the first time? Was it a billboard on Highway 101? Also, does the content on your website actively reflect what you are selling?

9. Social Media Reach

How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? If you know how well each channel is working, you can more efficiently and effectively focus your social marketing.

10. Mobile Traffic

We live in an increasingly mobile world. As such, it’s important that we know the amount of traffic coming in from mobile devices. According to the latest bi-annual report from Knotice, 41% of commercial emails are opened on mobile devices. You need to have tools enabling you to report on mobile conversions. For instance, you may decide to contribute more of your marketing dollars to responsive design templates.


So the next time the executive team wants a full report, make sure you have a handle on these 10 key KPIs. Armed with these metrics, you’ll be able to prove that marketing is delivering qualified leads to sales. Even better, you’ll know how to optimize your spend next time, ensuring that your marketing team gets the biggest bang for their buck.


Modern Art of Business Strategy and Chinese General Sun Tzu

Business and marketing are related to each other from ancient time to till date. We are trying to discuss the business strategies which was started via a Chinese general named as Sun Tzu or Sunzi. Is it feasible to build a successful business enterprise and beat your competitors without ever having to fight them? Are there parallels that can be drawn from military strategy and entrepreneurialism? Those of us who have had the fulfilling experience of running small businesses know the feeling that many times it can be outright war. Business enterprises at their core are competitive with each another Arguably the greatest text on tactical strategy, Sun Tzu‘s The Art of War teaches its readers that the most logical way to confront ones competition is to subdue them by never fighting them at all. In the business battlefield today, known as the market place, successful business leaders apply Sun Tzu’s strategy and tactics to defeat their competition and win market share. Written more than 2,500 years ago, The Art of War is heralded for its incredibly insightful advice on warfare strategy. Sun Tzu’s teachings have since been applied by small business leaders and large company CEO’s alike to outsmart their competition. Sun Tzu tells us to intensely focus on the existing competitors in the marketplace. He wisely counsels us that rather than competing in aspects where your competitor is superior, first conduct research, and ascertain what your businessess can do better than your competition and focus on that strength. He forebodes, not go head to head on direct tactics such as pricing, as the outcome will most likely be a bloodbath in terms of hemorrhaged cash; most of the time no winners in such conflicts. 
Sun Tzu and The Art of Business Strategy image SunTzu static
There are many teachings in Sun Tzu’s manuscript that can serve as valuable insights for small business owners have clarity of purpose, strategy, and mission. In this illustration, valuable lessons gleaned from the ancient text that applies to today’s business environment.—knowledge leveraged by successful entrepreneur, and ignored by the unsuccessful.


Top Marketing Mantras to Handle Angry Clients and Customers

Business and marketing are two sides of coin and both side must be valid them it has value other wise worth less. Similarly Business stands on marketing where business is quite impossible with out marketing.My today's article tries to enter deep of marketing with un happy clients and customers while there are large numbers of happy customers with great respect and loyalty but the number of unhappy customers will be there. I am sure that all of us marketing professional get a few angry and up set customers in your business line.Survey say that an angry customer can be a disaster to you and your business reputation either online or offline.As per experts notion says that It is always better to bid the good bye those clients but how you do this un wanted task?

As a teacher of business management , I believe that it is possible to handle those clients with a professional approach. The main things is being calm quite and resolved the issue via dedicated customer care representative or directly talk with them with respect them all and their problem.

Mantras to Handle Angry customers:-

Before I was joining in teaching staff , I had have worked with my husband as web solution firm which is still running by a team under supervision of my husband. In those days , I had got a lots of such clients who came with angry mood and latter become loyal life time clients.But how do it possible -
1. Let your customer vent out their mind.
2. Don’t argue with them.
3. listen with care all his/her complaints
4. Say sorry if fault is yours. Or, be empathetic.
5. Follow up to show your interest and concern.
6. Provide the immediate solution along with the permanent one.
7. Even customers’ expectation for compensation is higher than his capacity then reveal it with humble and respect.[ You can use interesting examples such entertainment story]
8. If problem is out of your reach the consult with higher authority in short time. [Solving customer issues becomes easy if you really care for it]
9. Directly go to search out the problem without digging whose fault it was and find out the solutions.

Root cases of dissatisfaction:-

It is known to all that clients/customers pay us for product or service with a acceptation of satisfaction but they do not get the product or service as they were desired then the angry situation comes. My finding may not be root cause but it is influenced a lots behind customer’s dissatisfaction.

My view points on dissatisfaction:-

As far I have above mentioned , I was the main responsible representative for my hubby's firm then I liked to call up my clients/ customers tried to fix the issue by discussing over and over until the issue was solved. In the such way , our firm gets a strong base reputation among existing clients as well as new clients too.


Top Inspirational B2B Marketing blogs and bloggers around the globe

B2B is one of the most popular word in corporate world and this word has come to blogging filed too.My blog was running in blogspot sub domain for a long period (6 years) . Then one of class mate friend booked this domain for me and gifted to me with details. B2B directly refers Business To Business , so easily can imagine what is it ! Marketing Blog blogosphere needs unique, valuable and helpful techniques and contents which can create a wave among markets and marketers .
Best Inspirational B2B Marketing blogs and bloggers around the globe

I have visited tones of B2B websites and blogs but only a few have created on the basis of the B2B Marketing rules to help marketers and business professionals . I had listed another top 50 business and marketing blog list in 2011 . I don't hesitate to agree that I had made a lot of mistakes and learned through a ton of trial and error for my blogging era. So I have looked to experts in the industry who had already blazed the trail ahead of me and great inspiration for others. Today , I am going to reveal a list of Best Inspirational B2B Marketing blogs and bloggers around the globe.

My all time favorite and Special marketing guru Seth Godin and his Seth's blog

So he is not included in this list of top B2B blogs and bloggers

Top Inspirational B2B Marketing blogs and bloggers :-

1. B2B Digital Marketing :- By @Wittlake-Eric Wittlake.

Eric shares some of the most insightful stuff you will read. Follow Eric. Read his stuff.

2. Blue Focus Marketing Blog :- By (@ckburgess and @mnburgess) -Cheryl and Mark Burgess

It is a great resource for B2B marketers and professional.

3. Biznology :- By @Biznology - Aaron Kim,Andrea Goldberg,Andrew Schulkind,Diane Thieke,Eva Lyford
, Frank Reed,Helen Nesterenko and others

This is a multi-author blog where business and technology leaders come together to form a winning digital customer experience instantly.

4. Grow :-By @MarkWSchaefer -Mark Schaefer

Mark interestingly says in his blog “You’re in marketing for one reason: Grow.”

5. Webbiquity :- By @TomPick -Tom Pick

This B2B Marketing Blog where Tom is trying to help businesses optimize their web presence.

6. Savvy B2B Marketing :- By @savvy_b2b -Savvy Sisters (Kate Headen Waddell,Michele Linn,Heather Rubesch,Wendy Thomas,Stephanie Tilton,Jamie Wallace)

This is one such blog where any one can find some amazing curated and created posts on B2B Marketing.

7. Marketing Interactions :- By @ardath421 –Ardath Albee

Ardath shares a passion for B2B Marketing and Content Marketing.

8. B2B Marketing Blog : - By @CMO4Hire - New Incite

Showcases the expertise of Jennifer Beever “Chief Marketing Officer for Hire” for growing companies.

9. Velocity Partners :- By @DougKessler and @RSkin11

This is a UK-based firm who opinions on B2B Marketing are always provocative and very relevant for the world of B2B Marketing.

10. B2B Ideas@Work : - By @BillyMitchell1-Billy Mitchell

The marketing folks at MLT Creative which has some great insights on B2B Marketing and he is just a great guy .

11. B2B In A B2C World Blog :- By @maureenb2b -Maureen Blandford

Maureen’s point of view is so logical in an irrational world and she’t not afraid of telling the truth and calling out the BS.

12. Heinz on Marketing :- by @heinzmarketing-Matt Heinz.

Matt is a great guy and he knows what he’s talking about when it comes to B2B Markjeting and Sales Alignment.

13. The Forward Observer :- By @artillerymarket and @DouglasBurdett -Artillery Marketing and Doug Burdett

The great duo share their unique perspective on B2B Marketing.

14. Convince and Convert :- by (@JayBaer-Jay Baer

Corporate strategic B2B Marketing objectives and boil them down into actionable ideas. Jay is not just a social media rockstar, he knows how to help B2B Marketers create real business value.

15. Chief Marketing Technologist Blog :- By @chiefmartec -Scott Brinker

The CTO of Ion Interactive, who talks about the combination of 2 powerful forces: marketing and technology in his blog posts.

16. B2B Marketing and Sales Blog :- By @JonMiller and @JasonMillerCA -Marketo Inc

This blog covers the latest trends and best practices in B2B marketing.

17. All About Revenue :-By @Eloqua-Eloqua

The blog explores the role innovation plays in revenue generation.

18. Inbound Marketing Blog :- By @HubSpot -Hubspot

Inbound Internet Marketing blog covers all of inbound marketing such as SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics.

19. Content Marketing Institute :- By @CMIContent and (@JuntaJoe)-Jow Pulizzi

This blog covers everything you need to know about content marketing.

20. MarketingProfs :- By @MarketingProfs- Allen Weiss


Conclusion :-

This list may not be one of the best resources covering the latest marketing trends and thought leadership in B2B and B2C but I am sure all the blogs and bloggers are really smart and talented on their specific field of research. I have not included some great personalities and their blogs in this list because this list covers only upcoming B2B stars in corporate thinkers.These are the ones who were recommended by a majority of marketers and social media followers and those that have influenced my works too.Where from you and what you do that is not factor but they will inspire you any time and any where . If I have missed a few upcoming celebrity bloggers' blogs, please suggest an addition in the comments below.


Global Public Relations to grow your Small Business

Global small business has not remained as small now this days due to the globalization of every where in the world.We have heard a query every where that how public relations can be helpful to grow Small Business? along with other queries such as -
Are you falling down in your business?
Are you not generating leads?
Are you unable to get visibility to your business?
Are you going backward in promotional activities for your business?
Global Public Relations to grow your Small Business
There are many similar questions may arise as above that shows negative signal for your small business. Due to unusual business campaign your business goes down. It is better to choose smart business promotional campaign so that you can get more visibility with use of limited resources.
News spreads faster, but Gossip spreads fastest that means mouth words are more effective than static promotional activities. Here Public Relations are the most effective method to grow your small business with use of limited resources. Let's discuss exact meaning of Public Relations:

Public Relations

Definition of Public Relations varies from people to people but the main motive is same as to addressing public for the development and growth of an organization.
Public Relation is the best practice to flow information between organization and the public for the overall growth of an organization through activities like Arts, Support, Education, Events and many other activities that directly leverage people to convert them into potential customers.

Methods to do Public Relations (PR)

Before you do PR management for your small business, you need to do proper study and research regarding people's choice for your services and products. Mainly business owner hires PR manager to do PR for their business, but you can do your own PR management. Following two points should keep in mind before doing PR management:
  • Study more about people's choice.
  • Hire agency for doing PR only when you need more publicity.
Here are the best methods to do PR management for your small business:
Press Exposure
Press release (coverage) is the most magnificent methods to do Public Relations management. It mainly consists of print media as well as electronic media elements like Newspaper, Magazine, TV, Radio, Blog, etc. Through these methods, business owner mainly shares interesting stories regarding business and they drive more customers. People generally believe on Press coverage against direct advertisement.
It is one of the best ways of direct marketing that targets directly to potential customers. Sponsorship is somehow related to charity. It mainly involves giving (donating) funds to an organization or for particular event to conduct, where name of your business directly pops up.
In Public Relations management, Incentives makes your clients feel proud to be the member of your business and it makes them happy.
Incentives for your business may work as rewards to your client as you can offer them discount and membership to your regular clients.
Supporting Giveaways
Supporting Giveaways is something like sponsorship; Instead of giving cash, you offer products that increase your credibility.
It is one of the substitutes of advertisement. It is very expensive but effective Public Relations technique for the ultimate growth of your small business. Advertorials are not a boring way to promote your business, but it is an interesting form of PR management. It is like a TV show of length 10-30 minutes that includes Interviews, Expert talk, Life stories, etc.

Advantages of Public Relations

  • Reliability
  • Target Oriented Marketing
  • Lead generation
  • Visibility
  • Cost effective way of promotion
  • More Customers.
  • More traffic to your business site
  • Best way to build backlinks to your business site

Contributed by

Avinash Mishra is an Engineering Student but interested in blogging on make money online, seo, social Media, Gadgets, Technology and business management via MakeMeNoise. Catch him on Twitter, Facebook, Google+ .

Public Relation related news from web :-


Global Knowledge Management System and critical success factors

Global business and marketing system has already entered the knowledge management system .Using the KM lessons which are learned from early adopters, many organizations have effectively provide their employees the tools as the require for managing and sharing knowledge. However, it is easy to forget in the share system with some important elements to account for the knowledge.Global Knowledge Management System and critical success factors
To have a common understanding of knowledge management (KM) is an early success factor terms are "Knowledge Management" and "Knowledge Sharing" and how do they apply to situation and needs. Because they do not use these terms are not accepted within some organizations choose to culture. Acknowledging the fact that a key success factor of KM is an organization are different to one another .check out the Global Knowledge Management System and critical success factors.

Listen to employees and customers :-

Definition of wind too has evolved since the mid-1990s. It started just as valuable information action in which the price is determined by the organization and the recipient. Although this definition is still today, more rigorous discipline that has been developed in the same holds true under investigation other business processes within an organization and a Return on Investment (ROI) are likely to show. APQC as m making strategies and approaches to protect, and to use that defines a set of emerging knowledge assets (including people and information), which allows knowledge to flow right people at the right time so they create more value for the enterprise can be applied to these assets.

Global critical success factors of KM :-

Some congenital critical success factors are built into the definition. KM is a set of strategies and approach, which is one way to do things a certain structure or meaning. Another important piece of this definition for the right person at the right time, this approach enables the flow of information; Otherwise, simply to manage the organization and management of their knowledge is not to create value. Which brings us to the most important aspect of this definition: creating more value for enterprise. If knowledge is shared within the wider knowledge sharing processes will not help value to an organization, the recipient (s) or increase revenue through time or it is not enabled.

Global cost savings factors :-

Many factors, our control, nothing from the success of the initiative depends on the wind. Typically, critical success factors can be classified into five primary categories:

1. Leadership :-

Leadership within an organization to ensure success in almost any initiative plays an important role. The effects because it is a relatively new discipline km is even more obvious. Nothing makes more than when leaders model the behavior they are trying to promote the influence on an organization employees. Buckman Laboratories, a chemical company's CEO for the KM Champions organization and individually within its Knowledge Bank for reviews submissions. When she notices a particular employee had not been active within the system, it sends a message that reads:
"Dear Associate, you will not be shared knowledge. How can we help? All the best, Bob. " Many other organizations have demonstrated this commitment to the practice km. The World Bank, President promoted the development of a support infrastructure that led to the creation of support . Practice (COP) not only throughout the organization, but also communities around the world. Today, The World Bank, through its police persisted KM initiative. The knowledge managers consistently search for new approaches to knowledge sharing. Although the lead time plays an important role in the success of the initiative, "culture" factor can be Is even more important to the success of wind.

2. Culture of global business with KM :-

Culture, shared history, expectations, unwritten rules and social mores that the combination of forced behavior. The underlying assumptions that rarely expressed at all, there are the usual set of actions affect perception and communication to all employees. No initiatives concerning cultural issues usually arise due to the factors:

3. Roles, and responsibilities structure :-

Effectively. You must save the processes, techniques and roles were created during a time initiative staff time, not burden them with more work. This can be accomplished only if employees accounted for pattern during the initial design and planning phase of initiative.

4. Information technology infrastructure :-

Organizations unconnected reward systems - to maintain a balance between internal and clear rewards to encourage employee behavior. Clearly the most effective use of award at the beginning of a wind initiative is to encourage sharing. If attendees can not find the meetings in either the value or the system will retain information on incentives .

5. Global business measurement :-

Measurement is one of the most critical factor of global knowledge management because it will give all the data about failure or success in any business establishment.Most people fear measurement because they see it as synonymous with ROI, and they are not sure how to link KM efforts to ROI. Although the ultimate goal of measuring the effectiveness of a KM initiative is to determine some type of ROI, there are many intervening variables that also affect the outcomes. Because many variables may affect an outcome, it is important to correlate KM activities with business outcomes, while not claiming a pure cause-and-effect relationship. Increased sales may be a result not only of the sales representatives having more information, but also of the market turning, a competitor closing down, or prices dropping 10 percent. Due to the inability to completely isolate knowledge-sharing results, tracking the correlations over time is important.

Final thoughts of author :-

There is a final imperative concerning critical success factors, which transcends KM and applies to all
interactions: Listen! Listen to your users, customers, and managers-whichever audience for which you
are designing. They will tell you how you can meet their needs and have a successful KM initiative.

Reference /source :-

# Farida Hasanali , " Knowledge Management, Lessons Learned" published by ASIS&T
Monograph Series.
# Rockart, John F., "Chief executives define their own data needs", Harvard Business Review 1979 (2), pages 81-93.
# Boynlon, A.C., and Zmud, R.W. 1984. "An Assessment of Critical Success Factors," Sloan Management Review (25:4), pp. 17-27.
# Daniel, D. Ronald, "Management Information Crisis," Harvard Business Review, Sept.-Oct., 1961.
# Rockart, John F. "Chief Executives Define their Own Data Needs" published in "Harvard Business Review" March 1979
# Rockart, John F. "A Primer on Critical Success Factors" published in The Rise of Managerial Computing: The Best of the Center for Information Systems Research, edited with Christine V. Bullen. (Homewood, IL: Dow Jones-Irwin), 1981, OR, McGraw-Hill School Education Group (1986)
# Johnson, James A. and Michael Friesen (1995). The Success Paradigm: Creating Organizational Effectiveness Through Quality and Strategy New York: Quorum Books. ISBN 978-0-89930-836-4